I started an online brand and against all expectations it's doing well.

I've long had this approach that in business, you don't need to have the Best product or marketing or customer service. That you just need stuff to work (i, e. Website is clear and friendly, product looks clean and brand looks legit, and when you click a button it works.)

I started a clothing accessories brand that specializes in a tribal scarf worn by nomads from the Sahara desert.

I have a vision for it and I love the product, so I focused on the people who already know the product and love it, travel enthusiasts. I targeted those with mostly real travel experiences and sharing word of mouth.

The brand is not big yet, but it's growing. Target is 10K MRR in 6 months.

I'm alone on this, I get casual help from friends but not much. I'd appreciate some feedback on how to grow efficiently.

I started an online brand and against all expectations it’s doing well.
byu/amine_284x inEntrepreneur

Posted by amine_284x

Infinite-Act24 on May 13, 2024 5:45 pm

1. **Leverage Social Proof**: Encourage your current customers to share their experiences with your scarves on social media. [User-generated content can be a powerful tool for word-of-mouth marketing](https://theclothingstartup.com/fashion-business-growth-strategies-to-boost-your-clothing-brand/)[^(1)](https://theclothingstartup.com/fashion-business-growth-strategies-to-boost-your-clothing-brand/).
2. **Optimize Your Online Presence**: Ensure your website is user-friendly, with clear calls-to-action and a seamless checkout process. [Invest in SEO to improve your site’s visibility to those searching for unique travel accessories](https://www.starterstory.com/how-to-start-fashion-accessories-brand)[^(2)](https://www.starterstory.com/how-to-start-fashion-accessories-brand).
3. [**Collaborate with Travel Influencers**: Partner with influencers who embody the spirit of adventure and can authentically showcase your scarves to their followers](https://theclothingstartup.com/fashion-business-growth-strategies-to-boost-your-clothing-brand/)[^(1)](https://theclothingstartup.com/fashion-business-growth-strategies-to-boost-your-clothing-brand/).
4. [**Content Marketing**: Create engaging content that resonates with your audience, such as travel stories or ways to style the scarf in various environments](https://www.myapparelsourcing.com/how-to-grow-your-clothing-business.html)[^(3)](https://www.myapparelsourcing.com/how-to-grow-your-clothing-business.html).
5. [**Email Marketing**: Build an email list and engage your subscribers with exclusive offers, behind-the-scenes looks, and stories about the scarf’s cultural significance](https://fashinza.com/brands-and-retail/tips/how-to-grow-a-clothing-brand-9-easy-ways-to-scale/)[^(4)](https://fashinza.com/brands-and-retail/tips/how-to-grow-a-clothing-brand-9-easy-ways-to-scale/).
6. [**Expand Product Line**: Consider introducing complementary products that align with the travel and adventure theme to increase average order value](https://www.myapparelsourcing.com/how-to-grow-your-clothing-business.html)[^(3)](https://www.myapparelsourcing.com/how-to-grow-your-clothing-business.html).
7. [**Customer Service**: While you believe that having a functional system is key, don’t underestimate the power of excellent customer service to create loyal customers and encourage referrals](https://theclothingstartup.com/fashion-business-growth-strategies-to-boost-your-clothing-brand/)[^(1)](https://theclothingstartup.com/fashion-business-growth-strategies-to-boost-your-clothing-brand/).

Here is a couple of Tip’s that can help you out man

I started an online brand and against all expectations it’s doing well.

4 Comments