I'm a new solo entrepreneur with a one year old business (SaaS). A large business got in touch with me. Long story short, we just signed a deal that'll result in my business becoming $250,000 richer from essentially $0. I'm also lucky that the customer won't take up much of my time after the initial onboarding. This is even baked into the contract, and the product by nature.
OK, good problem to have I guess but I'm not sure how to deploy this cash. The biggest problem I'm having right now is getting in touch with my ICP, driving traffic to my website, and overall outreach.
Everyone has this problem, I get it. Is it possible to get better at these things with cash? It's obviously not a magic bullet but I feel like it could help accelerate this journey.
EDIT: Wow. The amount of DMs I'm getting trying to scam me is crazy.
New customer is paying me a lot of money
byu/devnull94117 inEntrepreneur
Posted by devnull94117
15 Comments
Congrats. Have you considered hiring experienced sales and/or marketing employees?
You need more customers. Can hire a consultant to assist.
It´s always good to look for opportunity to grow and reinvest in oneself.
One thing I noticed is that there can be an overemphasis on “needing to drive traffic” and ICP because marketers market a lot hence you see what they can sell you as a pain most easily.
In my circle I have seen a guy in the Philippines sell his first website for over 10k US$ and he never went back below that price. It was a paradigm shift paired with good feedback and referrals. In the end, people sign these contracts. His deal was that he went on a connecting call at least once a day and it was really only about connecting, getting to know people, bussines coffee style zero salsy.
So you might have just had the experience of signing “your ideal client” at a price a lot of people will never sell at in their entire career… in that my approach would be asking you about what has already been working and how you could do more of what has been working. You can play with that on your own a bit, im open to offer a no strings attached call to help you play with it.
Of cause it makes sense to spend just do lower the tax his. Certainly. It’s worth it to explore where the money is actually best spend at. Not a brand strategist here, but when you level up like that and your business fits with it I can probably also connect you with a brand strategist (no I am not getting referral fees xD).
Do you have a product to sell?
Take a small break!
Start with marketing – sell more of your products.
Get 1-3 people to provide maintenance and support for the existing app.
You start working on your next idea!
Congrats! Is it for a product or service and what industry is it in?
0 to 25,000 Impressions
0 to 650 clicks
Above are the statistics of my new website for the last 3 months.
The statistics are not that great, but as I learn SEO in depth, I’ll improve on them.
As I started the new website, I was confused about how to get backlinks and all that stuff we’re told when watching a tutorial or reading an article. I simply ignored backlinks for the time being and did keyword research and competitor analysis. My focus was low-volume, low-competition keywords and useful content.
Strategy I followed:
-> I used Semrush to find websites in my niche and selected a few of the websites.
-> After selecting the websites, I checked into their keyword details and found many keywords to tackle (KD less than 25 and volume between 100 and 1000).
-> I wrote content only on those topics, which I could easily win over.
-> I kept the website tech stack really simple to not overcomplicate all the processes.
Tools I used:
Semrush
Google Search Console
Google Analytics
Scam DMs incoming!
Don’t be in a hurry.
Outsource, if you can. From a trusted source.
How did you get the $250K guy? How did they find you? How do you get more like him?
I’d make sure my software/system offering is rock solid. Then I’d ask Mr. $250K where he spends his time – what conferences does he attend. Then I’d take $5K and sponsor a portion of that conference – with a stipulation that I can give a talk “How SAAS Can Change This Industry” at the event. Obviously if you get just 1 customer you’ll have recouped the $5000.
Then between now and Event Date I’d write a couple of white papers showing how the system works and how it benefits users.
If he is paying 250k, he would also be looking for realtime support. I guess it’s time to hire a team to support the app and you spend your time on how to get the next 500k paying client!
Change your priorities. Focus on business.
Consider investing in targeted marketing and advertising to reach your ideal customers, and maybe hire a sales or marketing expert. This can help drive traffic and improve outreach effectively. Stay cautious with your spending and beware of scams.
Hey man. I’ve got a lot of experience in the B2B outreach space working with some of the biggest agencies in the UK. Would love to help you on a pay per result basis, without any scammy bullshit guarantees. You open to smth like this?
DM me id you need top notch Designer.
Why not keep doing what you’re doing and just put that cash in the bank for future downturns or strategies that you actually think through and want to implement?