I wanted to share some insights from McDonald's latest earnings report for Q2 2024. Unfortunately, it wasn't the best quarter for the fast-food giant. Here are the key highlights:

    1. Triple Miss:
    McDonald's missed expectations on profit, revenue, and comparable sales. This has raised concerns among investors and analysts.

    2. Profit Miss:
    Adjusted earnings per share (EPS) came in at $2.97, below the expected $3.07.

    3. Revenue Miss:
    Revenue was $6.49 billion, up 2.01% year over year, but below the expected $6.63 billion.

    4. Comparable Sales Decline:
    Global same-store sales, which include company-owned stores and franchisees, decreased by 1%, compared to an expected increase of 0.84%.

    5. Extension of $5 Meal Deal:
    McDonald's is extending its popular $5 meal deal through August. This deal was launched at the end of the quarter on June 25.

    6. Impact on Franchisees:
    The extension of the $5 meal deal might put pressure on franchisees trying to maintain profitability amid increased promotional activity.

    7. Market Reaction:
    McDonald's shares dropped 1.2% in premarket trading following the report. The market's reaction highlights the significance of these misses in the current economic environment.

    McDonald's (MCD) Q2 2024 – Triple Miss
    byu/Obvious_Truth_2378 inwallstreetbets



    Posted by Obvious_Truth_2378

    18 Comments

    1. Market Reaction is already obsolete. Go back to ChatGPT and ask for an up to date conclusion to share with us.

    2. BusGuilty6447 on

      Stock up over 1% PM ![img](emote|t5_2th52|4271)

      Stocks are detached from fundamentals and it is all just MM doing whatever they can to fuck options traders.

    3. Simple problem.
      McD is a fast food joint that priced itself out of the fast food market.

    4. chewbaccashotlast on

      McD as a company is more about brand and real estate than it is about profits and revenue on foods. That will trickle down to the franchisee owners.

      I don’t see the stock getting hammered until you see franchisees start to bail out and restaurant growth either slows or starts to drop

    5. myheadiswired on

      They’re losing ground in fast food market, but you gotta admit they’re pretty smart in how they position themselves, and well hedged.

    6. BEARISH ![img](emote|t5_2th52|31225)![img](emote|t5_2th52|4267)![img](emote|t5_2th52|4267)![img](emote|t5_2th52|4267)![img](emote|t5_2th52|4267)![img](emote|t5_2th52|4267)![img](emote|t5_2th52|4267)![img](emote|t5_2th52|4267)![img](emote|t5_2th52|4267)![img](emote|t5_2th52|4267)![img](emote|t5_2th52|4267)![img](emote|t5_2th52|4267)![img](emote|t5_2th52|4267)![img](emote|t5_2th52|4267)![img](emote|t5_2th52|4275)

    7. Pump and dump, good luck bulls 🥴![img](emote|t5_2th52|4267)![img](emote|t5_2th52|4271)![img](emote|t5_2th52|4276)

    8. MaximusBit21 on

      Triple miss…. Share price roars up. Op doesn’t have a clue and just using Chat GPT lol

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