Hi all- I am an early stage b2b founder based out of United States. I just launched my product last week. My goal for next week is marketing and I was curious what I should be looking at. My budget is $1000 per month.
Thank you
My marketing budget is $1000. How do I spend it?
byu/emilyxhug inEntrepreneur
Posted by emilyxhug
7 Comments
If you are just getting started, I would suggest doing experiments that dont scale manually. You shouldn’t be really spending on paid ads or anything till you have product market fit and you can justify the ROI.
That said, you can still spend on tools. Recently a YCombinator startup called Artisan shared their marketing channels that worked. Here are they if that helps
1. **Cold Email Reachout:** They found success using cold emails, which ended up becoming their biggest lead generation channel. I suggest using a tool like Apollo to do this
2. **Increase Domain Authority (SEO):** They bought high quality backlinks to increase our domain authority.
3. **Blogs**: This became their most efficient channel for leads apparently. I suggest using a tool like Wosily to automate this using AI.
4. **Social Media Posts**: They almost posted daily on LinkedIn posts like “5 mistakes we made while doing X”, “How we achieved X”, just like the post I am referencing to
Hope this helps!
Focus on targeted Reddit ads and engaging content.
Could you please share your product? Because marketing entirely depends on what the product is, what problem does it solve and for whom!
Make your web stuff look pro and cold call, ask for their email and permission to call back in six months. Have boilerplate contracts ready if that’s something you need. Follow up is key because business circumstances changes. If you treat people respectfully they will tend to give you the time of day.
You can blow through $1000 just like that on ads if you don’t know what you’re doing with little to show for it. Depends on how well you differentiate your product and demand I reckon.
Spend it slowly, if something isn’t working after 200 dollars spent it wont magically work with another 800.
Spam account. This person does a similar post everyday.
Start an affiliate program. The best part about this is that you only pay for what actually gets purchased (mitigates the risk). If there are existing blog articles that promote you niche, reach out to them and offer up your affiliate program and maybe even offer a flat fee to get initially listed (this could eat into your $1,000 budget). Ads can be good, but a solid affiliate program with quality affiliates is often overlooked and underestimated.