Founders, Have You Tried LinkedIn Personal Branding? Did It Actually Help Your Business?

Hey entrepreneurs,

I’ve been diving deep into LinkedIn personal branding recently, both for myself and for a few clients, and I wanted to get your take on it. Here’s the thing — I’ve always believed that personal branding on LinkedIn is a long-term play. At the end of the day, business is all about networking, right? And from that networking, opportunities, collaborations, and new ideas naturally arise. But I’m curious: how much has LinkedIn personal branding really helped you as an entrepreneur?

Did you initially start building your brand to generate leads or just to put yourself out there? And if so, has it led to more than just leads? For example:

• Did it expand your network in meaningful ways?
• Open doors for partnerships, sponsorships, or affiliate opportunities?
• Help you gain visibility and invite you into spaces or opportunities you wouldn’t have had otherwise?

I’m especially interested in hearing from those who’ve been at this for a while. Did personal branding on LinkedIn surprise you with the outcomes, like new business ventures or collaborations? Also, did you handle your branding yourself, or did you work with an agency or ghostwriters?

I’m managing LinkedIn personal branding for a few clients, but I’m considering expanding to work specifically with entrepreneurs and founders. After all, LinkedIn isn’t just a job-hunting platform anymore — it’s evolving into a business connection platform where personal branding seems essential for founders and creators who want to stay visible and relevant.

Would love to hear your stories, insights, and any advice you might have! Thanks in advance for sharing your experiences.

Looking forward to the discussion!