Low PMF and SEO might not make sense but it worked

So, I'm used to working with low-PMF B2B startups, especially in logistics, consultancy, or finance. Most of the time, they don't know how to start, and they always try the same things:

1. Cold emails – but it didn’t work out.
2. Google Ads – but it didn’t work out.
3. Facebook Ads – but it didn’t work out.
4. SEO – but it didn’t work out.
5. LinkedIn, getting leads through Apollo -> cold approach -> didn’t work out.

After trying to pursue our leads, we decided to take a long-term approach by genuinely interacting with our prospects and "spamming" posts and replies whenever they published something.

We also decided not to rely on Google Ads or SEO tools and instead shifted to "pain point keywords" that we knew our clients might eventually search for.

Each client represents a big account in our CRM, so we decided to focus on SQL rather than chasing high-search keywords.

The results after 3-4 months of this approach? It worked.

What we did?

1. We ran four different LinkedIn accounts simultaneously with my team, calling ourselves the "reply team."
2. Using our list of client problems, we built a list of keywords that we knew no one had written about yet but would likely have at least one search eventually—a hidden gem in SEO. And you know what? It's working.

Not all the keywords worked, of course, but we applied a programmatic SEO approach to problems.

I hope this helps someone, and I’m open to helping with anything via DMs! 🙂