cold calling: tone of voice makes all the difference

4 meetings scheduled with cold calling in 57 minutes.
Tone of voice converted the previous nos and objections into yeses.

I'm on my rookie's journey mastering cold calling. Up until a week ago, I considered myself clueless when it comes to cold calling. Even though my background is in marketing, cold calling was always foreign to me.

Anyway, on my journey to mastering this skill here's a new revelation I had today:

Yesterday I thought it was my improved script that helped me eliminate the "send me an email" objection. So, I was feeling pretty smug UNTIL today I started getting hit with the same "send me an email" objection again! Despite using the new script!

First I couldn't understand what the hell is going on. An email objection isn't supposed to happen if you do it right. If you get an email objection, it's always a sign that you fucked something up. Because if you do it right, you can schedule a meeting right on the cold call.

So, I took a break to ponder what I was doing wrong this time. And after a while I realized:

The tone of voice!!!

I was using the exact same words as yesterday but my tone of voice today was too harsh, too demanding, too snobbish… You get the idea.

As soon as I changed my tone of voice to make it more appealing, more fun, more easy-going:
Voila! I'm back to the previous glory! After reaching 7 business owners, 4 meetings scheduled in 57 minutes.

Once again: The exact same words as before! The tone of voice made all the difference!

I'm not trying to sell you anything. And if there's enough interest, I'd gladly put what I learned together into one post here. I just fear this post might end up half a mile long and nobody's gonna read that.