How Are Fashion Brands Embracing Regenerative and Circular Practices Beyond Sustainability?

I keep seeing ads about businesses rebranding themselves to include sustainability, regenerative, and circular practices, especially in the fashion industry.

In this year’s Dutch Sustainable Fashion Week, the focus will be on green fabrics, sustainable fashion and textile recycling.

Here’s what I think: Reducing waste is one thing, but moving towards methods that give back to the environment or ensure materials are continuously reused is an entirely different challenge.

For clothing brands, that could mean redesigning entire production processes, from sourcing to manufacturing.

For those working in the industry—whether as manufacturers, managers, or sustainability officers—what are your thoughts on moving beyond the banner of sustainability?

How feasible is it to adopt regenerative or circular methods in practice, and do you see some leading brands taking steps in this direction?

I'd love to hear the challenges and opportunities you’ve come across in making this shift.