The “Lambo Lifestyle” you see online doesn’t exist (unless you‘ve inherited)

I'm writing this because I feel like in this sub, many people are chasing the dream of a rich and free lifestyle simply because they've seen someone (or many) living that way on Instagram, TikTok / social media.

It’s easy to get swept up by the images of people selling courses (sometimes not as obviously as you’d think) or dropshipping, flaunting luxury cars, exotic vacations, and endless freedom.

But here’s the harsh reality: that “easy” lifestyle of selling stuff online and driving a Lamborghini simply doesn’t exist — at least not in the way it’s portrayed.

Most of these influencers (I’m talking 95% of the ones I see on Instagram) don’t make their money from the successful businesses they claim. Instead, they make their money by selling the dream of easy success to others, usually through overpriced courses or coaching. Heck, most of their proclaimed companies (not the course-selling ones, but the trading or e-commerce businesses they say made them rich) are complete trash and never made any serious money at all. Do your research. The lifestyle they’re showing off is rented, exaggerated, or outright fake.

True success in business — especially in entrepreneurship — doesn’t come from quick sales or simple tricks. It comes from hard work, persistence, and constant learning. That’s true even for the course sellers, but it’s not what they’re showing you. Who would buy a course for a business idea that requires insane work and offers only a 10% chance of making you rich in 5-10 years?

The idea that you can just set up an online store or sell a course and effortlessly get rich (or even get rich at all) is a fantasy. The people pushing this narrative are using their platforms to profit off those who want to believe in shortcuts.

Don’t let these people fool you. Building a real business takes time and effort. There are no easy paths to wealth, and the glamorous lifestyle you see on social media is just a facade designed to sell you something.

I know many people already know this, but once you actually realize that the lifestyle they’re showing you simply doesn’t exist, it takes a lot of FOMO off your chest. You can smile at the fact that they’ll probably regret it one day. Making money and delivering real value to people are not directly connected, but making money without giving value won’t make you happy.

Don‘t get me wrong – there are people flexing online who actually run a legit business. But that‘s like 1% of those people you‘re seeing.